Alternatives to Treatwell — your software, your clients
Treatwell is a beauty marketplace with millions of users, but the model has a fundamental problem: clients belong to the marketplace, not your business. If you want to control your data, avoid commissions and have your own booking system, these are the best alternatives in Spain in 2026.
Last updated: March 2026
Why look for Treatwell alternatives?
Treatwell is a marketplace: clients search for services on its platform and book through it. This can be useful for attracting new clients at first, but in the long run it creates dependency. Treatwell charges commissions per booking, manages the client relationship and makes it hard to build your own database. When you leave Treatwell, your "marketplace clients" don't come with you.
Problems with the marketplace model:
- ✗ Commissions per marketplace booking
- ✗ Your client data belongs to the marketplace
- ✗ No customization of the booking experience
- ✗ Dependency: if you leave the marketplace, you lose visibility
Advantages of your own software:
- ✓ Your clients are yours: own CRM with full history
- ✓ Fixed price, no booking commissions
- ✓ Booking portal with your brand and domain
- ✓ Integrated WhatsApp to communicate directly
Marketplace vs own software: which is better for you?
The decision depends on what stage your business is at. If you have just opened and need quick visibility, a marketplace can help you get the first clients. But in the medium and long term, having your own appointment software gives you independence, control and profitability.
Marketplace (Treatwell, Fresha, Booksy)
- New client traffic included
- Commissions per booking
- Client data belongs to the marketplace
- Little customization of the experience
- Dependency: if you leave, you lose clients
Own software (Marai, SimplyBook, Setmore)
- Fixed price with no commissions
- Own CRM: you control the data
- Booking portal with your brand
- WhatsApp, email and SMS integrated
- Total independence: your clients stay with you
The best Treatwell alternatives
1. Marai
RecommendedFree / €29 – €99/mo (0% commissions)
Best for: Beauty and wellness businesses in Spain that want their own system
Pros
- +Own booking portal: clients are yours
- +AI WhatsApp bot (Pro: 300 msgs/year, Business: 1,000 msgs/year)
- +100% in Spanish, EU servers, native GDPR compliance
Cons
- -No own marketplace for attracting new clients
- -New to the market (fewer third-party integrations)
2. Fresha
Free (with commissions for new clients)
Best for: Salons that want a marketplace without a fixed fee
Pros
- +No fixed monthly fee
- +Marketplace with new client traffic
- +Integrated POS
Cons
- -Commissions for each new marketplace client
- -Partial control over your client data
- -No AI WhatsApp bot for bookings
3. Booksy
Subscription + booking commissions (~€1)
Best for: Hair salons and barbershops looking for marketplace visibility
Pros
- +Marketplace visibility for new clients
- +Integrated appointment management and calendar
- +Public profiles with client reviews
Cons
- -Commissions per marketplace booking
- -Limited customization of the booking experience
- -No native WhatsApp or AI
4. SimplyBook.me
From ~€10/mo
Best for: Businesses that need high customization with plugins
Pros
- +More than 50 activatable "custom features"
- +European servers (GDPR)
- +Embeddable booking widget for your website
Cons
- -Complex interface with a high learning curve
- -Extra plugins increase the bill
- -WhatsApp requires manual integration
5. Setmore
Free / From €5/mo
Best for: Businesses on a very tight budget that need the basics
Pros
- +Generous free plan (up to 4 users)
- +Simple and quick to configure
- +Zoom and Google Meet integration
Cons
- -No WhatsApp integration
- -US servers (potential GDPR conflict)
- -Limited features for beauty businesses
6. Calendly
Free / From $8/mo
Best for: Corporate meetings and sales teams
Pros
- +Clean and easy-to-configure interface
- +Integrations with Zoom, Meet and Salesforce
- +Functional free plan
Cons
- -Designed for meetings, not in-person services
- -No CRM, team management or upfront payments
- -US servers
Quick comparison table
| Feature | Marai | Treatw. | Fresha | Booksy | Simply | Setmore |
|---|---|---|---|---|---|---|
| Own software | ✓ | ✗ | ✗ | ✗ | ✓ | ✓ |
| AI WhatsApp Bot | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| 0% commissions | ✓ | ✗ | ✗ | ✗ | ✓ | ✓ |
| Data control | ✓ | ✗ | ✗ | ✗ | ✓ | ✓ |
| Client CRM | ✓ | ✗ | ✓ | ✓ | ✗ | ✗ |
| Booking portal | ✓ | ✗ | ✗ | ✗ | ✓ | ✓ |
| WhatsApp reminders | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Multi-professional | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Upfront payments | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Native Spanish | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| GDPR (EU servers) | ✓ | ✓ | ✓ | ✗ | ✓ | ✗ |
Why Marai is the best Treatwell alternative?
Marai gives you what Treatwell cannot: total independence. Instead of depending on a marketplace to receive bookings, Marai equips you with the tools so your clients book directly with you. AI WhatsApp bot, booking portal with your brand, own CRM with full history, and automatic reminders that reduce no-shows. Your clients are yours, and when you grow, they grow with you.
Your clients, your control
Own CRM with each client's history, reliability score, preferences and notes. Data never leaves your account.
AI WhatsApp bot
Your clients book by writing on WhatsApp in natural language. The bot manages availability, confirmations and reminders 24/7.
Your own booking portal
Your booking page with your brand and your services. Share the link on social media, Google My Business or your website. No intermediaries.
Frequently asked questions
Why look for a Treatwell alternative?
What is the best Treatwell alternative for businesses in Spain?
Does Treatwell charge commissions per booking?
Can I have my own booking system without depending on a marketplace?
Are there Treatwell alternatives with WhatsApp integration?
Ready to leave the marketplace and have your own system?
Marai is an appointment management software with an AI WhatsApp bot, designed for beauty and wellness businesses in Spain. Your clients, your data, your brand. Free plan forever. No credit card.
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