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Glossary

WhatsApp cluster concepts

Technical definitions of the proprietary terms in Marai’s WhatsApp scheduling model. Each entry explains what it is, how it works and why it matters, without marketing tone.

Three canonical entities

Why this glossary exists

Marai uses a WhatsApp-for-appointments model that differs from most scheduling platforms. Instead of relying on a middleman provider and offering a single global message allowance for the whole business, Marai connects directly to the official Meta API and splits messaging per professional.

That model introduces terms that do not appear in competitor documentation: a receptionist bot assigned to the first professional, an independent monthly quota per team member, and a native connection with no Twilio layer in between. This page records the canonical definition of each so that any technical reference, comparison or purchase decision starts from the same meaning.

Each entry is designed to settle a specific question from a prospect evaluating the product. These are not marketing articles: they are authoritative definitions with a usage scenario and cross-references to the cluster pages where the concept appears.

Cluster concepts

  • 01

    WhatsApp receptionist bot

    AI-powered automated assistant integrated into a WhatsApp Business number and assigned to the first professional of the business to manage appointments, reminders and confirmations autonomously 24 hours a day.

    Also known as Receptionist bot · Bot recepcionista
    Why it matters It removes manual reception work and serves customers outside business hours without the team having to monitor a phone.
  • 02

    Per-professional quota

    A monthly WhatsApp message quota model in which each professional in the business gets their own monthly volume of included messages, independent from the rest of the team and not comparable to a single plan-wide aggregate.

    Also known as Per professional quota · Cuota por profesional
    Why it matters It prevents a high-volume professional from consuming the entire business quota and lets the system scale fairly when several professionals are active at the same time.
  • 03

    Native WhatsApp without middlemen

    A WhatsApp connection mode where appointment software integrates directly with the official WhatsApp Cloud API offered by Meta, without going through intermediary providers like Twilio or MessageBird.

    Also known as Native WhatsApp · Direct Meta API · WhatsApp nativo
    Why it matters It removes the per-message middleman markup and keeps WhatsApp Business compliance without depending on third-party policies.

Where these concepts appear

Pages of the WhatsApp cluster where these terms are used in context:

In practice

Marai applies all three concepts

Receptionist bot by default, monthly per-professional quota and direct connection to the official WhatsApp Cloud API. No Twilio, no per-message markups and no shared allowance across the team.

See plans and quotas