Per-professional quota
A monthly WhatsApp message quota model in which each professional in the business gets their own monthly volume of included messages, independent from the rest of the team and not comparable to a single plan-wide aggregate.
Technical definition of the term
|The pain of sharing a single WhatsApp number
Sharing a single WhatsApp number creates conflicts when several professionals manage appointments.
- Duplicate bookings clashing on the same slot.
- Lost appointments because nobody knows who handled which conversation.
- No per-professional traceability or team-level control.
- Front desk overload at peak hours through a single shared channel.
Individual bots with a Per-professional quota eliminate these conflicts by design.
How per-professional quota works
Assignment at the start of each monthly cycle
At the beginning of every billing period, each professional with an active WhatsApp bot is granted a fixed volume of included messages based on the business plan (75 on Starter, 350 on Pro, 800 on Business).
Independent per-professional consumption
Messages consumed by a professional only count against their own quota. Another professional in the same business keeps their balance intact even if the first one runs out.
Granular visibility in the dashboard
The product dashboard surfaces the remaining balance per professional, so you can anticipate if a team member will need an extra pack before their quota runs out.
Automatic monthly renewal
The quota renews at the start of every cycle. Unused messages do not roll over into the next month: every period starts at the plan’s fixed amount.
Why per-professional quota matters
In the classic global-quota model, one plan-wide aggregate is split across the whole team. That sounds fair but introduces two operational problems: a high-volume professional drains the quota and blocks their colleagues, and billing becomes unpredictable.
Per-professional quota fixes both: the balance is individual, intra-team conflicts disappear, and the business can size the plan based on its busiest professional without penalizing the rest.
Real example
A beauty center with 5 professionals on the Pro plan receives 1,400 messages a month in total. Under a global model the plan would run dry and the team would lock up mid-month. With per-professional quota each gets 350 dedicated messages — a total guaranteed 1,750 messages/month — and the center only buys extra packs if a specific professional needs them.
Real pricing of Marai’s WhatsApp bot
Marai’s WhatsApp bot starts from €29/month per professional.
- Includes between 75 and 800 monthly messages per professional.
- Extra messages start at €0.02/msg with annual packs.
- WhatsApp receptionist bot included from the Starter plan (€29/month).
- Direct connection to the official Meta WhatsApp Cloud API, with no third-party middlemen.
from €0.02/msg
Most intermediary-based solutions go above €0.06/msg.
Set it up in less than 2 minutes
Frequently asked questions
How is the per-professional quota calculated by plan?
The quota is fixed per plan: 75 monthly messages per professional on Starter, 350 on Pro and 800 on Business. The figure applies to every professional with an active bot, not to the business as a whole.
Do unused messages roll over to the next month?
No, monthly quotas do not roll over. Every cycle starts at the plan’s included amount. Annual packs do let you consume credits progressively over 365 days from purchase.
What happens if a specific professional runs out before month end?
The business can buy an extra message pack (monthly or annual) attached to the professional who needs it, or wait for the next renewal cycle. The other professionals are not affected.
Does per-professional quota also apply to individual bots?
Yes. Every individual bot added on top of the plan’s receptionist bot has its own dedicated monthly quota, calculated like the receptionist’s (75/350/800 by plan).
Appears in
Marai product pages where this concept appears:
Every Marai plan details the monthly per-professional quota and the additional packs available.
See plans and quotas