The 10 Best Appointment Management Software Available in Spanish (2026)
By Marai ·
Choosing appointment management software should not be this complicated. And yet there are dozens of options, each one claims to be the best, and none of them tells you their limitations until you have already spent hours configuring it.
This comparison analyses the 10 most relevant appointment software tools for the Spanish-speaking market. No artificial rankings, no making some look worse than they are. Every tool has its strengths and its limitations. The goal is to help you choose the one that best fits your situation.
What We Evaluated
For each tool we analysed:
- Spanish-language interface — Is the app and support available in Spanish?
- Key features — Reminders, payments, multi-professional, CRM
- Pricing model — Fixed subscription, per-booking, freemium
- WhatsApp channel — Real integration or just notifications
- Adaptation to the Spanish market — Bizum, GDPR, Spanish invoicing
The 10 Tools Analysed
1. Marai
Focus: SaaS appointment management designed for the Spanish market. Aimed at service businesses (beauty, health, wellness).
Standout features:
- AI-powered WhatsApp bot for conversational booking
- Automatic reminders via WhatsApp and email (multi-level)
- Payments via Stripe: card, Bizum, and bank transfer
- CRM with full client profile and history
- Loyalty features (points, bundles, memberships)
- Integrated invoicing
- Customisable online booking portal
Pricing: Free plan (1 professional, 50 appointments/month). Paid plans from €29/month with no per-booking commissions.
Strengths: Interface fully in Spanish, Spanish-language support, native WhatsApp with AI bot, full adaptation to the local market (Bizum, GDPR, NIF/CIF).
Limitations: Younger than international competitors. No client marketplace (it is pure SaaS: your clients are yours, but Marai does not bring you new ones).
2. Calendly
Focus: Meeting scheduling tool, very popular in the corporate world and among freelancers.
Standout features:
- Shareable booking link
- Integration with Google Calendar, Outlook, and Zoom
- Automated workflows (follow-up emails)
- Automatic time zone detection
Pricing: Free plan (1 event type). Paid plans from $10/month (annual billing).
Strengths: Clean, easy-to-use interface. Excellent for 1:1 meetings and sales teams. Large integration ecosystem (Salesforce, HubSpot, Slack).
Limitations: Not designed for service businesses with multiple professionals and different services. No integrated WhatsApp. No client CRM. No loyalty features or booking deposits. Interface partially translated to Spanish, but support only in English.
Detailed comparison: Marai vs Calendly →
3. Fresha
Focus: Marketplace + management software for beauty and wellness businesses. Formerly known as Shedul.
Standout features:
- Appointment, client, and inventory management
- Integrated point of sale
- Marketplace where clients search for businesses by area
- Client app with direct booking
- Proprietary payment processor (Fresha Payments)
Pricing: Software is free (no monthly fee). Charges a commission for each new client coming from the marketplace (20%) and for each transaction processed with Fresha Payments.
Strengths: No monthly fee. The marketplace can bring in new clients. Full features for beauty salons. Interface in Spanish.
Limitations: Commission model can become expensive as you grow. Clients who arrive through the marketplace belong to Fresha, not to you — if you leave, they stay on the platform. Reminders via SMS (at extra cost), not WhatsApp. Limited Spanish support.
Detailed comparison: Marai vs Fresha →
4. SimplyBook.me
Focus: Online booking platform with a high degree of customisation. Serves multiple sectors.
Standout features:
- Customisable booking page
- Over 60 features available as activatable plugins
- Integration with Google, Facebook, and Instagram
- Online payment acceptance
- Coupon and gift card system
Pricing: Free plan (50 bookings/month). Paid plans from €8.25/month (annual billing).
Strengths: Extremely configurable. Large number of plugins that adapt the tool to almost any business type. Good value for money on basic plans. Interface in Spanish.
Limitations: The sheer number of options can be overwhelming. The interface, while functional, is not the most visually modern. WhatsApp is managed as an external plugin, not a native integration. The CRM is basic compared to specialised platforms.
5. Booksy
Focus: Marketplace + management software specialised in beauty (hair salons, barbershops, esthetics, nails).
Standout features:
- Client app with search by area and service
- Appointment and calendar management for professionals
- Payment processing
- Basic loyalty programme
- Push notification marketing campaigns
Pricing: From €29.99/month per professional. No free plan (14-day trial only).
Strengths: Strong presence in the beauty sector. The client app has a sizeable user base in certain countries. Simple, focused interface.
Limitations: Per-professional pricing that scales quickly with larger teams. The marketplace works better in some cities than others. No integrated WhatsApp. Invoicing not adapted to the Spanish format.
6. Setmore
Focus: General-purpose appointment software suitable for multiple business types.
Standout features:
- Online booking page
- Integration with Google Calendar, Zoom, Stripe, and PayPal
- Mobile app for managing appointments
- Email and SMS reminders
- Social media integration (booking button on Instagram and Facebook)
Pricing: Free plan (up to 4 professionals, basic features). Paid plans from $5/month per user.
Strengths: Generous free plan (4 users). Competitive pricing on paid plans. Good integrations with popular platforms. Interface in Spanish.
Limitations: Basic CRM. No native WhatsApp. Limited loyalty and invoicing features. Spanish support not always available. Designed for the Anglo-Saxon market with occasional adaptations for Europe.
Detailed comparison: Marai vs Setmore →
7. Acuity Scheduling (Squarespace)
Focus: Appointment scheduling tool, acquired by Squarespace. Popular among coaches, consultants, and therapists.
Standout features:
- Highly customisable booking page
- Pre-appointment intake forms
- Session packages and subscriptions
- Native integration with Squarespace, Stripe, and PayPal
- Sync with Google Calendar, iCloud, and Outlook
Pricing: From $16/month (annual billing). No free plan (7-day trial).
Strengths: Powerful intake forms (ideal for therapists and coaches). Good management of packages and subscriptions. Seamless integration with Squarespace websites.
Limitations: No free plan. Interface translated to Spanish but support only in English. No WhatsApp. No advanced CRM. No loyalty features. Better suited to individual practitioners than large teams.
8. Timify
Focus: Booking software with a focus on medium and large companies. Strong presence in the European market.
Standout features:
- Booking management for resources (rooms, equipment, vehicles) as well as people
- Website booking widget
- Multi-location management
- Integration with Microsoft Teams and Zoom
- Open API for custom integrations
Pricing: Free plan (1 resource). Paid plans from €29/month.
Strengths: Strong management of non-human resources (rooms, equipment). European focus with native GDPR compliance. Interface in Spanish. API for businesses needing custom integrations.
Limitations: Less intuitive interface than competitors. No integrated WhatsApp. Beauty/health features less developed than specialised platforms. Free plan is very limited.
9. Treatwell
Focus: Beauty and wellness marketplace. The largest in Europe, with a presence in Spain.
Standout features:
- Marketplace with its own traffic (clients search and book directly)
- Included management software (Treatwell Connect)
- Payment processing
- Client app with ratings and photos
Pricing: No monthly software fee. Commission on each marketplace booking (varies by agreement, generally between 25% and 35%).
Strengths: The marketplace generates real new client traffic. Strong in major Spanish cities. Appointment management included at no extra cost.
Limitations: Per-booking commissions are the highest in the sector. Clients belong to Treatwell, not to the business — if you leave, they stay on the platform. More limited management features than pure SaaS. No WhatsApp. Little control over the brand experience.
10. Cal.com
Focus: Open-source alternative to Calendly. Aimed at developers and tech companies.
Standout features:
- Open source (self-hostable)
- Integrations with Google Calendar, Zoom, Stripe, and more
- Automated workflows
- Round-robin and intelligent appointment assignment
- Full API
Pricing: Free plan (1 user, basic features). Paid plans from $12/month.
Strengths: Open source and transparent. Great flexibility for technical teams. Active development community. Good team management.
Limitations: Designed for meetings and consultations, not for service businesses with multiple professionals, services, and pricing tiers. Interface partially in Spanish. No WhatsApp. No client CRM. No loyalty features or inventory. Requires technical knowledge to get the most out of it.
Summary Comparison Table
| Software | Free plan | CRM | Loyalty | Spanish UI | Starting at | |
|---|---|---|---|---|---|---|
| Marai | Yes | AI Bot | Full | Yes | Yes | €0 |
| Calendly | Yes | No | No | No | Partial | $0 |
| Fresha | Yes | No | Yes | Basic | Yes | €0 + commission |
| SimplyBook | Yes | Plugin | Basic | Yes | Yes | €0 |
| Booksy | No | No | Basic | Basic | Yes | €29.99 |
| Setmore | Yes | No | Basic | No | Yes | $0 |
| Acuity | No | No | No | No | Partial | $16 |
| Timify | Yes | No | Basic | No | Yes | €0 |
| Treatwell | Yes | No | Basic | No | Yes | €0 + commission |
| Cal.com | Yes | No | No | No | Partial | $0 |
How to Choose the Right One for Your Business
There is no universally “best software.” There is only the one that best fits your specific situation:
If you are a sole trader needing something simple for meetings: Calendly or Cal.com cover the basics without complications.
If you run a beauty salon and want to attract new clients: Fresha or Treatwell give you access to a marketplace, though at the cost of commissions and some loss of control over your clients.
If you run a service business in Spain and want a full-featured tool with no commissions: Marai, SimplyBook, or Setmore are SaaS options with a fixed subscription where your clients are yours.
If you need maximum configurability and do not mind investing time in setup: SimplyBook offers more than 60 activatable plugins.
If WhatsApp communication is a priority for your business: Marai is the only option on this list with a native AI-powered WhatsApp bot integrated into all paid plans.
The best way to choose is to try. Most offer a free plan or a no-commitment trial. Set up your real schedule, your real services, and make 5 test bookings. That will show you whether the software adapts to you or whether you have to adapt to it.