The best appointment management software
in Spain
Analysis of the 6 most popular software solutions: Marai, Calendly, Fresha, SimplyBook, Booksy and Setmore. With real prices, features and pros and cons.
Last updated: March 2026
What to look for in appointment software in 2026?
Choosing appointment management software is no longer just about finding a nice calendar. A good system must solve three problems: letting clients book without calling you, reducing no-shows to a minimum, and letting you manage everything without wasting hours.
We analyzed the 6 most popular software solutions in Spain, evaluating: real price, WhatsApp, native Spanish, GDPR, anti no-show system and payments.
Marai
Real automation with AIThe only software in this comparison with a WhatsApp bot powered by artificial intelligence. The client writes "I want an appointment Friday" and the system confirms automatically. Pro includes 300 AI msgs/year, Business 1,000. If exhausted, you can buy add-on packs or wait for renewal.
Free €0 (no AI bot). Starter €29/mo (basic bot). Pro €59/mo (AI bot, 300 msgs/yr). Business €99/mo (AI bot, 1,000 msgs/yr). Add-on packs: 500 msgs €19, 2,000 msgs €59, 5,000 msgs €129.
Calendly
The meeting scheduling referencePowerful tool for scheduling meetings in corporate environments. Its strength is calendar integration and the simplicity of sharing an availability link. Not designed for service businesses.
Fresha
The marketplace with commissionsPopular in the beauty sector. Offers a calendar, POS, marketing and a marketplace. The base price is low (€14.95/month), but the real cost grows with commissions for new clients and SMS/WhatsApp charges (€0.05 per message).
SimplyBook.me
Customizable but complexStands out for its flexibility with a "custom features" system you can activate as needed. Highly customizable, but more complex to set up.
Booksy
Strong on mobileHighly rated mobile app and client marketplace similar to Fresha. Its strongest point is the mobile experience.
Setmore
The basic free optionFunctional free plan to get started. Simple and straightforward, but lacks advanced features like advance payments, WhatsApp or multi-location management.
Conclusion: which one to choose?
If your business depends on WhatsApp to communicate with clients (in Spain, 80% of service businesses do), Marai is the only option that integrates a real AI bot in WhatsApp. No extra installation or per-message cost.
If you want a marketplace to bring you new clients (in exchange for commissions), Fresha. If you need to schedule corporate meetings, Calendly. And if budget is zero, Setmore.
The only software with a real WhatsApp AI bot. Fixed price. No commissions.
Start free Free plan available · No credit card required