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Category · Top 6

Top · Comparison

The best WhatsApp bots for appointments

Comparison of the most-used tools in Spain: conversational bot, schedule integration, Spanish support and pricing model. No marketing — only facts.

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The WhatsApp bot market splits into two big families: horizontal bots (generic builders that serve any use case) and vertical bots (specialised in a specific industry, usually with an integrated schedule). For an appointment business the difference is huge: a well-built vertical bot already ships with the "check schedule + book + reminder" logic, whereas with a horizontal bot you build that logic yourself.

This list compares six products: three verticals (centred on appointments) and three horizontals (generic builders). The ranking criterion is fit with a Spanish in-person services business (hair salon, clinic, beauty, physio). If your case is B2B, e-commerce or generic customer support, the weights change.

Top 6 · ranking

  1. 1

    Marai

    Vertical · Appointments · Spain

    WhatsApp AI bot in Spanish integrated from origin with schedule, Stripe payments and reminders. Understands natural language ("move my cut"), checks real availability, books, charges deposits and sends staggered reminders. Free plan forever. Designed for hair salons, clinics, physio and beauty in Spain. Limitation: not generic — if you want to build an e-commerce or B2B support bot, this is not the path.

  2. 2

    ManyChat

    Builder · Marketing

    Very popular visual builder for marketing flows on WhatsApp, Instagram and Messenger. Generous free plan, friendly interface. Good for acquisition, lead generation and funnels. Limitation: no native appointment schedule, you have to wire Zapier + Google Calendar + Stripe manually and maintain the integration. Advanced conversational AI is on higher plans.

  3. 3

    Landbot

    Visual builder · No-code

    Very powerful no-code bot builder with drag-and-drop interface. Multi-channel support (web, WhatsApp, Messenger). Good for surveys, lead qualification and support bots. Limitation: price grows with volume, conversational AI on top plans, and integration with an appointment schedule has to be built manually.

  4. 4

    Aivo

    Enterprise · Conversational AI

    Enterprise conversational AI platform focused on large companies (telcos, banking, retail). Powerful AI and multi-channel support. Limitation: sized for enterprise — pricing and sales process oriented to big companies, oversized for a hair salon or a sole trader. Time-to-value is long.

  5. 5

    Twilio Studio

    Platform · Developers

    Twilio platform to build communication flows including WhatsApp Business API. Very flexible and robust. Pay-as-you-go. Limitation: not truly no-code — requires a developer to build and maintain. Designed for companies with a technical team, not for a service business that wants something ready to use.

  6. 6

    Generic low-cost builders

    Various · Low cost

    A constellation of low-cost products (Wati, Whaticket, Chatfuel, Respond.io among others) offering a WhatsApp bot with templates and automated replies from €20-40/month. Good for simple cases (FAQs, hand off to human). Limitation: most do not have advanced conversational AI and the appointment schedule integration is manual or non-existent.

Vertical bot or horizontal builder: which one suits you

If you sell appointments and only appointments, a vertical bot (Marai and similar) saves you 80 % of the work: it ships with the booking conversational logic, schedule connection, reminders and cancellations already done. You pay for the solved problem, not for the tool to solve it.

If your case is broader (e-commerce + support + onboarding + appointments), or you have a technical team that wants full customisation, a horizontal builder (ManyChat, Landbot, Twilio Studio) gives more flexibility in exchange for implementation time. For a hair salon, the vertical usually wins.

What is Marai?

Marai is appointment-management software with an AI WhatsApp bot, automated reminders and Stripe payments. Built for Spain and the EU, with native GDPR compliance and 0 % booking commissions.

Your questions

Frequently asked questions

The most important answers before you pick an appointment software.

Is Marai only a bot or does it also manage the schedule?

Marai is schedule + bot + payments + reminders in a single product. The WhatsApp bot is one component, but the core is the multi-professional schedule on which everything else operates.

Can I use ManyChat for a hair salon?

Yes, but you have to build and maintain the integration with your schedule software. Marai ships that part from origin, which saves configuration and maintenance hours.

Which bot has the best Spanish AI?

Marai is trained specifically for bookings in Spanish with colloquial expressions ("la peque", "Saturday afternoon"). Generic builders usually have universal AI but not specialised for this use case.

Which one is cheapest?

For a Spanish sole trader or small business in services, Marai on the free plan forever is the cheapest entry point. Builders like ManyChat or Landbot have free plans but usually scale faster in cost as you grow.

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Before you start

The most common questions

The questions we get every week — answered straight, no fluff.

Do I need a credit card to start?

No. The free plan is permanent and never asks for a card. You can be live in under 5 minutes with just your email and a mobile number.

How long does setup take?

Around 5 minutes. Import your services, connect your WhatsApp Business number and publish your booking portal. No installs, no training required.

Will I lose my data when migrating?

No. We offer a guided migration from Fresha, Booksy, Calendly and spreadsheets. Clients, services and appointment history all carry over.

Is it hard for my team to use?

No. Marai is designed for non-technical staff: a clear interface, human support and onboarding included. Your team gets it on day one.

Is it GDPR compliant?

Yes. EU-hosted servers, AES-256 encryption at rest, processing records ready for the data protection authority, and digital consent for your clients.

Can I cancel anytime?

Yes. No lock-in, no penalty. One click to cancel and you can export all your data as CSV at any time.

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